APAC Effie 2016

Silid Aralan Inc. (SAI) and Y&R Philippines won at the recently concluded Asia Pacific (APAC) Effie 2016 last April 21, 2016 (Thursday).
Last year, in celebration of Silid Aralan’s eighth year of empowering children, we conducted the TURD Talks, where the advocacy and history of Silid Aralan and the three different stories of transformation of Silid Aralan learners were shared. TURD Talks wouldn’t have been possible without the creative team of Y&R Philippines. Their team planned and created the promotion of TURD Talks and
APAC Effie awards aims to recognize how vital effective marketing is in the success of a campaign or an advocacy. This year, the participants came from nineteen countries, and one of those that represented the Philippines was Y&R and Silid Aralan’s TURD Talks. One-hundred-thirty world-class judges have assessed the participants of 2016’s APAC Effie Awards, and TURD Talks became one of the finalists –the only representative from the Philippines, of the said event.
And on the awards night held at the Intercontinental Singapore, Y&R Philippines and Silid Aralan won SILVER!
Silid Aralan Founder and Executive Director, Mr. Arcie Mallari and representatives of Y&R Philippines received the APAC Effie silver trophy.